Betty Bondoc — Tech Unicorn

A mini brand brief for the human behind the hybrid — designer, developer, product thinker.

3D Render
3D Render
3D Render

Tagline

Design-Driven Problem Solver. Bridging UX, Tech, and Product.

Value Proposition

  1. For tech-forward teams navigating complex digital challenges,

    Betty Bondoc offers the rare combination of design thinking, frontend development expertise, and strategic product vision — all in one collaborative mind.

  2. Unlike traditional specialists who require constant translation between disciplines,

    Betty bridges UX, engineering, and business seamlessly — turning ambiguity into clarity and ideas into polished digital experiences that actually ship.

The Betty advantage: Fewer handoffs. Faster alignment. Better outcomes.

Brand Personality

Betty is:

  • Spunky and upbeat, with a cheeky sense of humour

  • Professional and strategic, with high standards and deep accountability

  • Creative and tech-savvy, equally in love with clean design and clean code

  • A true unicorn — fluent in UX, dev, and product thinking

  • Highly collaborative, but thrives when taking the lead

  • Friendly but no-nonsense — she keeps it fun, but always focused

Tone of Voice

  • Clear, confident, and conversational

  • Sassy but respectful — adds colour without overdoing it

  • Avoids jargon in favour of punchy, plain English

  • Uses smart metaphors, visuals, or humour to explain complex ideas

Target Audience

  • Tech companies seeking hybrid designer/dev/PM talent

  • Hiring managers and recruiters browsing portfolios

  • Product teams needing someone who “just gets it” across UX, dev, and delivery

  • Clients seeking polished, strategic digital products

Visual Direction

Unicorn-Inspired Palette

This palette is drawn from the colours of the 🦄 emoji — bold, magical, and hybrid by nature. It thrives in dark mode, with Electric Mint and Hologram Gold popping against deep Ink Charcoal for a modern, tech-savvy feel.

Design Elements

  • Modular layouts and card-based structure for visual clarity

  • Rounded corners and layered sections to reflect flexibility and depth

  • Gradients and glassmorphism for a soft, magical feel

  • Microinteractions and transitions to reflect polish and motion design roots

Brand Values

  • Clarity – design and words are purposeful, not decorative

  • Empathy – users and stakeholders are understood, not assumed

  • Resourcefulness – constraints are creative opportunities

  • Joy in the craft – making things should feel good